What, How & for Whom/WHW (established in Zagreb in 1999) is a curatorial collective based in Zagreb, Vienna and Berlin, and, whose members are Ivet Ćurlin, Ana Dević, Nataša Ilić and Sabina Sabolović, along with designer and publicist Dejan Kršić.

Since 2003 WHW has been running the program of Gallery Nova, a city-owned gallery in Zagreb. In 2018 it launched an independent international study program for emerging artists called WHW Akademija, based in Zagreb. Since 2019 members of the collective Ivet Ćurlin, Nataša Ilić and Sabina Sabolović work as artistic directors of Kunsthalle Wien.

WHW continues working in Zagreb where activities are led by Ana Dević in collaboration with curator Ana Kovačić, financial and EU projects manager Gordana Borić and program associate Martina Kontošić as members of Zagreb WHW team.

Among international projects of the collective are:

Collective Creativity, Kunsthalle Fridericianum, Kassel, 2005;

11th Istanbul Biennial What Keeps Mankind Alive?, Istanbul, 2009;

One Needs to Live Self-Confidently… Watching, Croatian pavilion at 54^th Venice Biennial, 2011;

Ten thousand wiles and a hundred thousand tricks — festival Meeting Points 7 held in Zagreb, Antwerp, Cairo, Hong Kong, Beirut, Vienna and Moscow, 2013/2014;

Really Useful Knowledge, Museo Nacional Centro de Arte Reina Sofia, Madrid, 2014;

David Maljković: A Retrospective by Appointment, Gallery Nova, various locations in Zagreb, 2015;

My sweet little lamb (Everything we see could also be otherwise), a series of exhibitions that took place in Zagreb in 2016 and 2017, and in London 2017, curated in collaboration with Kathrin Rhomberg, and with Emily Pethick in London;

I´ll open the door straight dead into the fire, State of Concept, Athens; Gallery Nova, Zagreb, 2019;

Želimir Žilnik: Shadow Citizens, Edith-Russ-Haus, Oldenburg, 2018; Gallery Nova, 2018, Kunsthalle Wien, Vienna, 2020,

… of bread, wine, cars, security and peace, Kunsthalle Wien, Vienna, 2020.