What, How & for Whom/WHW (established in Zagreb in 1999) is a curatorial collective based in Zagreb and Berlin, whose members are Ivet Ćurlin, Ana Dević, Nataša Ilić and Sabina Sabolović, along with designer and publicist Dejan Kršić.

In 2018 WHW collective launched an independent international study program for emerging artists called WHW Akademija, based in Zagreb.

From 2003 – 2023 WHW was running the program of Gallery Nova, a city-owned gallery in Zagreb. From June 2019 to June 2024 members of the collective Ivet Ćurlin, Nataša Ilić and Sabina Sabolović were Artistic Directors of Kunsthalle Wien. In that period, on behalf of the collective Ana Dević was running WHW’s Zagreb-based programs: WHW Akademija and Gallery Nova. In August 2024, Ivet Ćurlin, Nataša Ilić and Sabina Sabolović were appointed as Artistic Directors of the next edition of Skulptur Projekte Münster, to be held in 2027.

Zagreb WHW team also consists of curator Ana Kovačić and financial and EU project manager Gordana Borić.

Among international projects of the collective are:

Collective Creativity, Kunsthalle Fridericianum, Kassel, 2005;

11th Istanbul Biennial What Keeps Mankind Alive?, Istanbul, 2009;

One Needs to Live Self-Confidently… Watching, Croatian pavilion at 54^th Venice Biennial, 2011;

Ten thousand wiles and a hundred thousand tricks — festival Meeting Points 7 held in Zagreb, Antwerp, Cairo, Hong Kong, Beirut, Vienna and Moscow, 2013/2014;

Really Useful Knowledge, Museo Nacional Centro de Arte Reina Sofia, Madrid, 2014;

David Maljković: A Retrospective by Appointment, Gallery Nova, various locations in Zagreb, 2015;

My sweet little lamb (Everything we see could also be otherwise), a series of exhibitions that took place in Zagreb in 2016 and 2017, and in London 2017, curated in collaboration with Kathrin Rhomberg, and with Emily Pethick in London;

I´ll open the door straight dead into the fire, State of Concept, Athens; Gallery Nova, Zagreb, 2019;

Želimir Žilnik: Shadow Citizens, Edith-Russ-Haus, Oldenburg, 2018; Gallery Nova, 2018, Kunsthalle Wien, Vienna, 2020,

… of bread, wine, cars, security and peace, Kunsthalle Wien, Vienna, 2020.